1.

Planning & Structure

Overview of the website creation process

Trainer assisted session 1

The design brief

 8k

Why are we doing this?

X

Personas

 18k

An easy to use questionnaire to better classify and identify target users to the site

X

Wireframes

 6k

Ordering the basic structure of the site using WebSuburb mock up pad

X

2.

Personas (contd)

2

Review and flesh out first persona, complete second and third personas,

X

3.

Getting Started

Getting our hands dirty

Trainer assisted session 2

Practise site

 63k

How to set up a DNN practise site

X

Overview

343k

Launching content management on your website

X

Add a new page

45k

Step by step instructions to add a new page in DotNetNuke

X

Organising the menu

 86k

Arranging the menu structure, moving pages and cascading menus

X

 92k

For when you want to start afresh or oops!

X

Add a module

 171k

Step by step instructions to add your first Text.HTML module

X

Add content

 235k

Learn how to easily add text and images to the module

X

4.

Images

Images explained

26k

The golden rules of images

X

Upload images

 86k

Detailed instructions for loading images to the image gallery to use on your website

X

Sizing images

 259k

Introduction to preparing images for uploading to the website: cropping, shrinking, resizing & compressing

X

5.

Page 1

5

Try out the first page

X

6.

Fine Tuning

6-1

Getting in to detail

Trainer assisted session 3

Site settings

6-2

Setting the look and feel of the site.

X

Page settings

 136k

Page management in more detail

X

Module settings

 39k

Module management in more detail

X

Module mania

6-5

Exploring a few of the modules on offer in DotNetNuke

X

6-6

Banner module

X

6-7

Custom modules

X

7.

Page 2

7

Try out the second page

X

8.

Relative importance of search engines

 40k

Examine the search engine success story

Trainer assisted session 4

7 steps

 40k

7 steps to the user experience

X

1 – Key phrases

 23k

Getting on to the right SERP

X

 52k

King Kontent vs. SEO

X

 67k

How to identify the right phrase

X

 67k

Measuring key phrases

X

2 – On page 1

 67k

How PageRank© works

X

 57k

Page 1 vs. Page 2

X

 81k

Getting off low rank pages

X

 48k

Tips for improving the number of inbound links

X

 23k

Measuring inbound links

X

3 – Page Title

 40k

“Reverse engineering” a Google SERP

X

9.

Write, write, write

Why the web is different

4 - User Habits

 70k

An examination of web searching and users reading habits

X

5 – Skimming

 52k

Tips for improving fast reading of your pages.

X

6 – Short stories

 23k

Tips for improving the quality of web writing

X

7 – Call to Action

 43k

The end goal

X

10.

PDF Acrobatics

 68k

Advantages and disadvantages of using PDF files on your site

X

11.

HTML tips and tricks

 138k

Creating image maps

X

12.

E-mail and WebMail

 226k

Setup up email retrieval and sending and online access to email using WebMail

X

13.

Personas and Content research

13

Revisit website objectives, personas and figure out what we want to say.

X

14.

Page 1

14

Revisit page 1 and fine tune

X

15.

Page 2

15

Revisit page 2 and fine tune

X

16.

Page 3

16

Create page 3

X

17.

Page 4

17

Create page 4

X

18.

Page 5

18

Create page 5

X

19.

Page 6

19

Create page 6

X

20.

Home page

20

Create Home page

X

21.

Personas revisited

21

Test the content on our pages to persona requirements

X

22.

Testing

22

Reviewing the website and acceptance testing

X

23.

Go live!

Flicking the switch to ON

Propogation

23-1

Activating the DNS

X

Check this out!

23-2

SEO Site and page checklists

X

24.

Action!

What’s next?

Google maps

24-1

Submitting the Google site map

X

Celebration!!!

24-2

Review achievement and plan future steps

X